Delivering a new name for a business is never easy, when the right one comes along it needs to be a eureka moment for the client and for us, anything less is simply wrong.

Sometimes a project lands where from the outset you know its complexities and in this case pulling together 3 strands of activity under one banner, was always going to be a challenge.

What took place was a painstaking thorough brainstorm of such proportions that at times it seemed as if the web of words we spun for hours served nothing but to trap us. As inspiration was smashing into endless brick walls, and the science of word matrix's took over from sheer passion, I began to smile.

It wasn’t due to the overdose of ginger beer and fizzy sweets, it was from delight. My brain had had a real workout; I had been made to think backwards, forwards, sideways, upside-down. I pushed it and it responded and I pushed it again, and again fueled by my desire to crack the nut and the continuous input from the clients.

They say those things that are hard are best; they are robust and have depth. They also remind you how to use your brain as superficial thought gives way to real thinking. The result was not simply eureka it was euphoria, and well worth it.

Mine! Creative Ltd proud to have been part of the inception of 'The Rowan Concept'